4 SURE WAYS TO STAYING ABREAST IN YOUR INDUSTRY
Everything changes; it always has, and it always will. You can keep up with and be part of the changes. Big and small business owners need to stay informed about industry trends to take advantage of new opportunities. Here’s what you can do to keep ahead of the curve:
Trade Journals and Magazines
This is still one of the most popular ways to stay on top of industry news. Find some of the most relevant journals and magazines in your industry and subscribe to them. Many times they will have scientific studies and information that the blogs will pick up after.
Social networking on platforms such as LinkedIn gives you easy means to stay on top of industry-specific news and trends. However, for it to work you have to do more than just create a profile. Instead, read what’s being said on relevant discussion and networking groups, and partake when you can. These platforms also give you access to what industry leaders and senior professionals have to say.
Each industry has at least one big conference every year. Attending that conference will get you at least 80 per cent of upcoming trends within your industry. This works best because you go to the conference in a state of mind of learning and absorbing all of the information that comes your way.
Most people shy away from having a relationship with their competitors for fear of revealing strategy or even awkwardness. But having an open relationship with them can be one of the best ways to know how other operators are thinking about your industry. Be a yardstick for how you are doing and gut-check your own operation.