Do you feel like your LinkedIn page isn’t selling you well enough? Do you know that your LinkedIn page has become the first point of call for many entrepreneurs looking to collaborate and even investors looking for investment opportunities?

Here are some summed off tips from LinkedIn influencer, Bernard Marr, to assist with this process. The steps are as follows:

It starts with your headshot

No, you don’t have to look stern in your photo. In fact, according to Marr, smiling is always a good idea and the clearer the photo, the better. If you can get it professionally done, that would be a good idea.

Don’t let LinkedIn decide your default headline

By default, LinkedIn populates your headline with your job title and current company, but you don’t have to leave it that way. Consider listing your specialty and speaking directly to your audience. Include important keywords to enable your profile to become searchable especially if you’re looking for a job.  Marr advises keeping your headline limited to about 10 words.

Do some work on your summary

Your work summary is supposed to highlight your key achievements. Ensure to list about 5-6 of major wins of your business. If your business has been featured in the press, share it on your page. Nothing speaks better for you than positive reviews.  Also, you can also include videos and other media files in your work summary; this is a good idea if you’re a motivational speaker or media personality, for example, to showcase your work.

The relevance rule applies to LinkedIn too

Only work that is relevant to your long-term path should be included on your LinkedIn page. Everything else is secondary and do not need to be mentioned. You don’t want an overkill.

Fill out as much of your profile as possible

This includes skills, volunteer associations, education, etc. This is the place to put all the interesting bits that don’t fit on your resume but portrays you as a well-rounded individual.  One quick note: If your volunteer experience directly pertains to your job search, put it in as work history, so it’s up in the relevant section, not down at the bottom. Also, ensure you’re active by sharing industry-related work content.

Ask for recommendations

The more, the merrier. Endorsements are great but a past manager or client taking the time to include a recommendation on your page carries more weight so don’t hesitate to ask for some. The meatier the recommendation, the better for your page.


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