I want to believe I am not the only recipient of cold emails, right? I mean your inbox also gets crowded with unsolicited emails from different businesses or even individuals you have no relationship with, right? Confused about what I mean by cold emails?
Wikipedia puts it simply, “A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously. It could also be defined as the email equivalent of cold calling. Cold emails are different from spam emails”. 
Now, do you understand?
However, there are some of these emails I find interesting to read and I am even tempted to reply. The reason is that not only do these emails sometimes contain valuable information that I find useful, but the emails are also made to sound personal as though the sender knows me or my needs.
It’s crazy but true.
Carrying out my research, I realised that cold emails are one of the successful ways businesses have been able to not only retain their customers but most importantly gain their trust and loyalty. Steli Efti was kind enough to share some cold email templates that would generate “warm leads for your sales team”.
He says, “Keep in mind that the average business user gets 97 emails per day—these templates will help you stand out, get noticed, and elicit a response”.
Let’s take a look at some of those templates, shall we?

First, let’s talk about the art and science of effective cold email subject lines

When it comes to subject lines, follow these guidelines:

  • Use their name in the subject line when it makes sense.
  • Make the subject line as specific as possible. The more personal the subject line, the higher the open rate.
  • If you wonder if it sounds too much like a “marketing email”, then it does sound too much like a marketing email 🙂
  • Experiment with questions in subject lines.
  • Always deliver in your email what you promise in your subject line (if the disconnect is too big, you’re going to get good open rates but bad responses).

Cold email: Referral V1

Hi [first name],
My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from [company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen-minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Sig

Cold email: Selling V1

Hey [first name],
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:

  • Benefit/feature 1
  • Benefit/feature 2
  • Benefit/feature 3 (optional)

Let’s explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?
Cheers,
Sig

Cold email: Selling V2

Hey [first name],
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].
I know that [our product] will be able to help [name of your company] [insert high-level benefit here].
Are you available for a quick call [time and date]?
Cheers,
Sig
Find them interesting? Give them a try; who knows? It may be the magic your sales team have been searching for.
PHOTO CREDIT: tasnimnews.com