ARE YOU READY FOR BLACK FRIDAY?

ARE YOU READY FOR BLACK FRIDAY?

Though many small retailers maintain Black Friday is more for the big stores, customers will soon be out there for one reason.  Shopping! Black Friday is the day when retailers finally begin to turn a profit for the year. Black Friday simply means profitable Friday to...
HOW TO CHECKMATE SPENDING IN YOUR  BUSINESS

HOW TO CHECKMATE SPENDING IN YOUR BUSINESS

Joselyn and her husband decided to open a confectionery business. They put all their savings into establishing this and twice as much work and planning. However, they discovered they were not making as much profit as they expected. They checked their books and saw...
BUILDING MARKETING BRIDGES ACROSS GENERATIONS

BUILDING MARKETING BRIDGES ACROSS GENERATIONS

Although there are dividing characteristics, it’s normal to not feel like you belong to your generation. Some millennials may feel like they relate more to Generation X. This is because there is no clear cut off between many of the generations. But the fact is there...