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THREE CONSIDERATIONS FOR THE MILLENIAL BUSINESS OWNER

Over the weekend I had been at an old friend’s medical laboratory. A couple had walked in to run series of test. The lanky man and his plump wife took turns to take a look at the laboratory [...]

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DETERMINING YOUR UNIQUE SELLING PROPOSITION

Have you ever heard the abbreviation, USP? What comes to your mind when its mentioned. The essence of what makes your product or service better than your competitors should be the thought [...]

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SIGNALS YOUR LOGO SILENTLY SENDS OUT TO YOUR CLIENTS

Colours may just have been colours until the advent of logos.  There is an unspoken psychology that revolves around colours, no one may have told you about this but it sure comes to play when [...]

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PRICING FACTORS YOU MIGHT NEED TO CONSIDER

Adding a price tag to our products and services might seem like a very easy task but there is so much more to it. Almost all companies, large or small, base the price of their products and [...]

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THE ART OF COMPELLING PROSPECTIVE BUSINESS ASSOCIATES TO TAKE YOUR EMAILS SERIOUSLY

Despite the take over of instant messaging platforms, emails still seem to be relevant due to the need to express formality during a business interaction. Suffice me to say that emails have taken [...]

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WAYS TO PULL OFF EFFECTIVE BRANDING 

Branding? Every Tom, Dick and Harry talk about it now. The more it’s being spoken about, the more one might be led to believing that branding is in fact, an easy, straight-forward task. It [...]

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7 SKILLS THE SUCCESSFUL ENTREPRENEUR NEEDS TO BE ARMED WITH 

Successful entrepreneurs are self-starters. They tend to have similar traits that drive them towards achieving their goals. These skills span from organisation and communication skills, [...]

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MY ELEVATOR PITCH CLIMBS BRICKS TO REACH ITS PEAK 

My family had reared birds when I was younger and when these birds tend to get older, we set them free. Everyone loves freedom but there was this certain pigeon who was unwilling to go. What a [...]

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HOW I OWN MY CONSULTANCY GAME 

One of the most difficult things you‘d ever think of doing is selling yourself. The thought of it sounds pretty easy but as you get down to business, you will find out that there is more to it. [...]

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HOW TO JUGGLE YOUR 9-5 WITH YOUR BUSINESS  

Running your business alongside a career can sound like a lot of multi-tasking with decreased efficiency levels.. Entrepreneurship is the “capacity and willingness to develop, organize and [...]

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