In Beyonce’s word ‘a diva is a female version of a hustler’

Many people associate the term “hustler” with something negative, and several of these definitions show why. If you’re an entrepreneur, though, you should want to be described as a hustler by everyone your peers, your customers and even your competition.

Successful entrepreneurs don’t wait for an opportunity to fall in their lap they go out and make it happen and as a female entrepreneur hustling is putting every minute and all your effort into achieving the goal at hand.
This also doesn’t mean you should lose your diva persona while trying to build your business; below are tips you can adapt to keep your cool while working hard.

1 The three P’s (polished, poised and prepared)

As a female entrepreneur, it doesn’t matter how much funding you have, where your college degrees are from or whom you network with if you are not confident about your ideas. Always be polished, poised and prepared whenever you are going into meetings with potential investors, clients or customers, make sure you really know what you are talking about. You have to know the ins and outs of your industry. This is the only way to exude confidence which is key when starting a business.

2 Be innovative

Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you to adapt and grow in the marketplace.

Innovation can increase the likelihood of your business succeeding; find areas and ways to innovate in your business through research and planning e.g be open to new ideas and adaptive to change or consulting with customers and employees for ideas on improving processes, products and services both internally and externally.

3 Be Resilient

In an era where business keeps moving faster, it is no small wonder that resilience has become the new must-have business skill. Business resilience goes a step beyond disaster recovery by offering post-disaster strategies to avoid costly downtime, shore up vulnerabilities and maintain business operations in the face of additional, unexpected breaches. Resilience is inherent to a successful entrepreneur it is what measures your success. It’s what makes a good entrepreneur tick.


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