CREATING BUSINESS OUT OF YOUR CRAFT
Having a skill or craft, you are good at is an awesome thing but learning the business around your craft or skill is essential. This is not something you are expected to be passively involved in. You ought to be intentional and actively involved in learning it. Find out how to create, market and sell your crafts. Make a list of what you want to do and what you need to learn.
The first move toward mastery is always inward. Master your craft.
- Create and refine products that are aesthetically appealing.
- Brand yourself better.
- Take better product photography.
Five things a craftsperson or designer must do: get to know your market, check out your competitors, get your pricing and costing right, get your paperwork in order, and plan out where you want your business to go.
Learn how to find and get into the best craft shows, as well as design booths that really draw customers in. Discover how to price your work effectively so you can set yourself up for success whether you are selling through craft shows, in galleries, online, or even in your own retail store. Sell online via third-party sites such as Etsy, eBay, and more.
Look for those whose businesses are 18 months to two years’ old, their start-up experiences will be fresh in their minds and will be more relevant to you than someone who already has ‘hit the big time’. Add these people to your network; seek and take their advice when you need to make important decisions.