HOW 27-YEAR-OLD KELECHI ANYADIEGWU TURNED $500 INTO $2 MILLION ONLINE
Just from being given a compliment Kelechi Anyadiegwu founded her multimillion-dollar business. Kelechi the founder of Zuvaa an online African clothing store, started her business online with only $500 after she was confused as to where to share her African inspired designs two years ago.
I didn’t really know what I was getting into, I just had a vision and I was excited about where that would take me, New York-based Anyadiegwu told CNN in an interview.
As a woman of Nigerian descent, I grew up with African prints and fabrics. I loved wearing African inspired designs, and whenever I did wear these pieces, people wanted to know how they could also shop African inspired prints, she said.
The name ‘Zuvaa’ comes from ‘Zuva’ which means sun or sunshine in the language of the Shona people from Zimbabwe. This definitely shows that Kelechi’s vision for the company is clear
After receiving a compliment on her outfit, the tech-savvy 27-year-old instead of referring future clients to designers, knew immediately this was a business opportunity and grabbed it. She bought a domain name and started social media accounts for Zuvaa.
I decided to use my skills in social media marketing and online community building, to create a platform that would provide more exposure for the talented African-inspired fashion designers I knew existed around the world, she said.
Kelechi who studied User Experience Design in the U.S reveals that towing the path of a tech entrepreneur is not an easy one but also attests to the fact that she loves African prints which was why, she merged her passion for representing Africa on the world stage with her keen eye for design and tech expertise and birthed Zuvaa
Zuvaa was estimated to make $2 million in sales as at 2016, she has also been listed in Forbes 30 under 30 list and for Kelechi her winning formula remains ‘Passion mixed with expertise’.