Every entrepreneur knows that culture is crucial for the future of their business. But how do you establish a creative culture? How do you get people to be open-minded, flexible, full of ideas and innovative?

Starting a new venture is all about being creative, not just in the initial solution, but in tackling the daily challenges of every new and innovative business. The winning answers and strategy have to come from your creativity. If the free flow of idea is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity.

In this new world of constant cultural and technological change, the only source you can trust is your own ability to learn faster and be more creative than your competition.

Here are four creativity-boosters any entrepreneur can implement:

Quiet – creativity speaks quietly and needs concentration.

It’s important to schedule some time for thinking each day, away from the noise and clutter. The enemies of this are multi-tasking and juggling; if you are concentrating on too many things, creativity will not come.

Ask Your Employees for Feedback

When you’re making improvements to the office, make sure you get input from your employees. Keep a running list of ideas and then have employees vote on their favourites. It’s a great way to keep employees involved.

Visit Customers

Customers are a great source of feedback. They know exactly what they want and they can tell you precisely what they’re missing and what can be improved about your product or service.

Encourage Play

Stimulating play among employees has lots of positive effects. It’s fun, reduces stress, increases motivation and makes people more open-minded, optimistic and creative. Getting your people to be more playful can be achieved in many ways. You can set up a playful work environment like the famous offices from Google, Pixar and Facebook or you can simply challenge your team for a game of table football.

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