IS YOUR BUSINESS LOGO CONVEYING WHAT YOU WANT IT TO?
I am sure we have come across some business logos which left us wondering if that organisation really had a clear start as to what they wanted. Most times, companies water down the importance and extent a well thought through and unique logo can go.
Imagine seeing a business dealing with all natural products ranging from soaps, gel, body creams, cleansers and so on having a logo with a pink background and its name written in white. This kind of logo gives a totally different impression as to what the business engages in and therefore it’s purpose has being defeated.
One recent study, for instance, found that the best logos have a significant impact on the bottom line with powerful visual symbols rather than text having the greatest effect
A company’s logo is a visual representation of a company’s identity in a market. Potential customers can gauge a company’s business, its values and products or services it sells by looking at its logo. Therefore, most businesses want to make their business logo unique, remarkable, memorable and engaging.
A business logo is typically a graphic image or a symbol that has a brand name or supports it. It can be a logotype having a company name. Such logos are of Coca-Cola, IBM, Xerox, etc. Other logos can be simply graphics. Such logos are merely an image of some object. For example, Apple logo has a bitten apple only or Nike logo is a swoosh. Some logos have both the type and a graphic.
Business logos aren’t just put up to serve as artworks instead, they are created for unique purposes; your logo should serve as a major tool for communicating with your target audience. It should also convey your business identity as well.
How then can you create a compelling logo that speaks your business language?
1. Find what’s unique about you
An iconic logo can create a powerful hook, helping visitors remember your site and its message.
Whether you’re designing for a business or personal brand, the name is a great place to start. For personal brands, using your given name can make it easier for people aware of your work to find you. If your site is for a business or project, creating a memorable name is the first step to crafting an iconic logo.
2. Use colours that speak about your business
The colour of your logo could make or break your design. They need to be colours that look good on the web, and on print. They need to be colours you’re happy with. They need to be colours that are suitable for your target audience. In theory, this should be simple enough to work out, but experiment with a few different colour combinations. A gadget shop would probably appeal to a predominantly male audience, so don’t choose pinks. A bouncy castle company needs to appeal to families and children and be bright and fun, so don’t use black and white.
So what do colours convey to us at this very basic, pre-verbal level? And is your logo and branding saying what you want it to about your business? Several marketing experts have weighed in with colour breakdowns recently to help owners answer these questions.
People seem to find the colour immediately pleasant and calming, perhaps because it reminds them of the sea and sky. No wonder it’s so popular among energy, finance, airline and tech companies.
Unlike Pacific blue, red is stimulating, signalling intensity and appetite which is why it is suitable for a food business.
This colour reminds people of nature and is popular among environmentally-conscious brands. The colour “can bring feelings of peace, hope, trust and calmness which notes why other industries like food, skincare products and household goods tend to use this colour.
What’s true of clothing is true of branding–black makes you look sophisticated, timeless, formal and a little mysterious. It’s an obvious choice for those selling luxury products.
3. Keep it simple
It’s easy to create an overly complex logo, cramming every important detail into the image and text. However, a simple logo can say a lot without the visual clutter! A memorable logo expresses your idea through a powerful, focused design.
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