MRDT PROGRAM

The Aim Higher Africa entrepreneurship programs are extremely fast-paced and we expect our students to be 100% committed to working hard on their new start-ups. We specialize in HIGH ENERGY and we guarantee that we can get our students to change their behaviour and start thinking as entrepreneurs in just two days with our unique Mindset Reorientation and Design Thinking Curriculum (MRDT).

The MRDT program is a proven workshop program that has been developed in collaboration with educators from leading universities and experienced entrepreneurs from Silicon Valley. Our programs have been tested with students from many different cultural backgrounds and is now running successfully in Ghana and Nigeria, with plans to expand to Kenya anSouth Africa. We work with individual entrepreneurs, corporates, accelerators, colleges, universities and high schools and can customize the programs to fit the skill level of the participants.

MRDT EXPERIENCE

This two-day course is ideal for students and first-time youngpreneurs who are ready to kick-start their entrepreneurial journey. All you need is a positive attitude and willingness to put all your energy into building a new company in two days. We form new start-up teams based on your entrepreneurial skills and guide you through an intense process where you learn what it takes to be a successful entrepreneur.

MRDT IN ACTION

Our LAUNCH program is geared towards youngpreneurs that already have a well-defined business idea. During this two-day program we teach you the most effective techniques to conduct advanced user experiments to test your sales/marketing strategy and pricing model. We will help you build and launch your start-up the way some of the leading entrepreneurs on the continent have done.

HOW MRDT WORKS

The entrepreneurship workshop simulates life in a start-up by challenging participants to learn new modes of team-based problem solving, ideation, and business model development to create a working foundation for a viable company.

Work to select a problem area, analyse the context and define a problem statement. In order to solve a big problem you need to understand its true nature. Successful entrepreneurs are therefore very focused on learning about their customers in order to understand the problem they have to solve before they start coming up with solutions. The first step in the process is therefore to work with your team to select a problem area, analyse the context and define a problem statement.

Get inspired by technology trends and use Design Thinking to generate lots of new ideas. We are now ready to dive into the ideation process. We kick off with a quick overview of the latest tech trends before we begin the exciting creative process. You will get an introduction effective brainstorming techniques that will unleash your creative capacity in ways you have never experienced before. The room will be buzzing of energy and you generate hundreds of ideas before you finally select the one idea that you want to bring to life.

Experiment and test whether you have found a big opportunity by validating your assumptions with potential users. This stage is all about test it before you build it. “Failing faster is failing cheaper”, we will make sure to validate whether there is a real user need for the product you have in mind so you can avoid spending time and money building something no one cares about. You will learn powerful new tools to conduct effective customer interviews and discover how fast you can learn about a user when you simply go out and talk to them!

Develop a business model and build a prototype so you can demonstrate your idea. It’s now time to BUILD IT; we will teach you how to transform your idea into a viable business by creating a complete business model of the idea. We will systematically test your riskiest assumptions until you have a strong foundation for a new company. When you’re ready we will help you launch your new start-up and find early customers who can help you create an even better product. Building a start-up isn’t easy but with the right tools and guidance we can dramatically increase your chances of success!

Prepare, Practice and Present your new start-up idea to an expert panel and get valuable feedback. As an entrepreneur you are constantly pitching – so you better get good at it sooner rather than later.

Innovators and entrepreneurs are very often required to present their ideas and business plans to potential investors, new business partners and potential customers, and it is therefore key to have a super sharp elevator pitch. In this stage you will get training in presentation techniques and learn what really matters to VCs when you’re pitching your idea.

You will prepare, practice and present a short pitch that explains the most important aspects of your idea and get valuable feedback from a professional jury. ”An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to one minute”.

GET THE MRDT EXPERIENCE

To find out more about how Corporations, Universities, Colleges, and High Schools are creating an impact with the MRDT Curriculum, contact info@aimhigherafrica.com and a representative will be in touch within 48 hours.