OZIOMA UBABUKOH: BECOMING A SUCCESSFUL MOBILE APP ENTREPRENEUR
Given its ability to bring the world into your hands, it’s no wonder that mobile apps are such a rage. According to Anirudh Challa, they are here to stay. “But does this magic hold true for every single app that was ever been published so far? Sadly, the answer is no. There are millions of mobile apps being developed on a daily basis but very few manage to enter the top charts on the mobile app store.
Then there are the ones who stay at the top, make it to the editor’s choice list, rule their respective categories for months together and remain the users’ favourites long after their launch. The only thing different about the owners/founders of these apps was their understanding of the mobile applications world.
Here are a few tips on how to be a successful mobile app entrepreneur:
Focus on your ‘Hero’ feature
While you might have a great idea or might have found a solution to one of the most prevalent problems in our day-to-day life in the form of your mobile app, beware of offering too much through one single app. This is a major reason why mobile apps fail to impress users. Too many features take away the simplicity of an app, which otherwise could have been a user’s dream experience. Instead, focus all your efforts on developing one feature/solution and keep optimising it for a better experience.
Study the App Store rigorously
Keep a keen eye on what is happening on the App Store daily. While you might be downloading the best ones, make it a point to study the bad ones too. They tell you what ‘not’ to do. Benchmarking data and studying the trends regularly give you an idea about which apps work and which don’t through sheer observation. Use Google Analytics and listening tools for genuine reviews and feedbacks. Give special attention to the ratings and feedbacks, as they are your clues on how best to improvise your app.
Invest well for great returns
As any mobile development professional would tell you, developing an app is not the be-all and end-all for a mobile app entrepreneur. Having a strong marketing strategy to promote the app across all mediums decides the fate of the mobile app. Not to forget the monetising planning you choose. Of app purchases, subscriptions, in-app purchases and freemium, which kind of monetisation plan you offer your user also decides whether your mobile app is worth a million downloads or not.
Offering a great feature/service will remain the key but if you do not offer it for free initially for the users to get a hang of it, your app has little chance of survival. So, it’s always advisable to keep the downloads free and charge for the more/enhanced access to the said feature.
The trend of becoming a mobile app entrepreneur has seen a sharp spike recently. But it’s the ones who understood the mobile space, kept up with the ever-growing digital trends and were willing to explore the market ruthlessly who made it big – be it the founders of the Kwese iflix app, Kwese TV mobile app, Flutterwave or any other popular app. So, if you are an aspiring entrepreneur and mobile is your thing, you know what to do to make it big.