SIGNALS YOUR LOGO SILENTLY SENDS OUT TO YOUR CLIENTS
Colours may just have been colours until the advent of logos. There is an unspoken psychology that revolves around colours, no one may have told you about this but it sure comes to play when customers or clients come across your logo and are at the crossroad of the decision of either to patronize you or not. This may not be the case all the time but it is important that you know that this does happen to inform your choice of colours when you are thinking of branding.
Take it or leave it. The colour Red psychologically stimulates the senses and raise blood pressure. It may arouse feelings of power, energy, passion, love, aggression, or danger but its aesthetics is benefiting in branding for stirring appetite for companies involved in food production or preparation, it boosts the urgency for clearance sales or even stirs up impulse shoppers. What do you think of when the thought of Coca-cola or Mc Donalds come through?
Blue just like the calm sea and bright sky stimulates feelings of trust, security, order, and cleanliness. It gives an aura of productivity and non-invasiveness. Mark Zuckerberg’s Facebook, DELL or even Ford are smart.
Do you want to pass the message of being a fun-filled product or service provider? A splash of orange will do just that. Orange depicts being vibrant, energetic and playful. It cspells out a call to action -Buy, sell or suscribe.
Don’t underrate the power of black. The black colour exudes power, elegant and secret. It targets your high-end market and be used in youth marketing to add mystery to your image. Adidas, Chanel and Guinness have something up their sleeves.