Kali Uchis affirms “I’m constantly trying to look at things from a different view and to put myself into some new perspectives to evolve myself, grow myself, and reinvent myself.” This seems to be the driving force of South African entrepreneur, Sonia Booth.
She has succeeded in reinventing herself multiple times, and she always seems to know what her next move is and how she’s going to remain relevant. She was an international model, which offered her the opportunity to network and meet the right people at a young age. She saw a gap in the market and decided to branch into designing, producing and manufacturing a local brand of custom handmade shoes.
After establishing the Bonneventia shoe line, Booth moved on to her next step; becoming a renowned author of ‘How to reinvent yourself & stay relevant’. Her book shares practical tips for brand management and innovation. Booth explains in her book that making your brand stand out is a strategic move to assist your business in securing much-coveted contracts or promotions.
Sonia Booth holds three tips dear to her heart which she constantly shares with other women.
- Be a pioneer in your industry.
- Do as much research as you can about your respective industry.
- Don’t consider yourself as the boss, rather consider the whole team. It takes a collective effort; you can’t run the whole business on your own.