Public speaking is an important tool for leaders, whether it is utilised in pitches to potential clients or in dealing with employees within the business, you need to learn to speak in a way that is both convincing and compelling. When that sale closes, many times it won’t be because you were the smartest business to pitch or the only one who thought of the idea, it would be because they bought into your idea and many times, that’s a function of how persuasive you are which usually boils down to your speech.

Did you know that there was a secret language of leadership?

In this video, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader.

The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience. Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels, and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award-winning workshops on the language of leadership have been run to great acclaim around the world

Watch the instructive video below:

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