WAYS TO PULL OFF EFFECTIVE BRANDING
Branding? Every Tom, Dick and Harry talk about it now. The more it’s being spoken about, the more one might be led to believing that branding is in fact, an easy, straight-forward task. It isn’t. Like with most business practices, there is a ‘how’ and one thing you don’t want to be found doing is, getting it all wrong allowing all your effort, resources and hard-earned money to be spent in vain.
Here are a few tips to get you started:
1. Decide on a unique name
Do some good research before selecting a brand or a business name. This will enable your clients or customers to not make mistakes about your brand identity. In the Long run, this will make your business stand out and make it peculiar.
2. Invest in design
Graphics and visuals appeal to the eyes. This helps to attach the attention of prospective clients. If you can afford local market rates, look for designers nearby! Start off with something small, like images for your website or social media, to get a feel for the relationship. Canva is a great DIY app but depending on your budget, you can reach out to Fiverr.
3. Bank on good photography
If you’re putting photos of yourself, your team, your workplace, or your customers on the web, take great and high-resolution photos specifically for that purpose. Poorly-lit, low-resolution snapshots tend to make your prospective client’s interest wane.
4. Simple and user-friendly websites never go wrong
Simple and user-friendly layouts on websites are ‘easy on the eyes’ and make it easy for visitors to your website to skim through it with ease.
A simple website layout, combined with strong design — fonts, colours, branding and strong visuals — images and photographs work wonders.
5. Be consistent.
As a customer, think about the brands that you are most loyal to. Chances are that they’ve earned your trust because they are dependable.
6. Create a strong online presence
Concentrate on having a unique voice, building an interactive email list, creating a memorable slogan that expresses your mission and purpose and empowering your customers — It makes you unique.