Did you know that your email list naturally degrades approximately by 22.5% every year? That’s why it is so important to continuously grow your email list and make up for these lost subscribers.

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects. Smart marketers know that the more different ways you can entice people to join your email list, the better.

If your email list is short, with little information, full or errors and redundancies, or just not on-track with your targeting, then read this piece. Without a good email list, all your other digital marketing efforts are little more than wheel spinning.

Create remarkable email content

Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. If it’s entertaining enough, they’ll always look forward to your emails.

Organize a giveaway

Require participants to sign up with their email address, and give them additional entries when they share the giveaway on social media.

Create a quiz

And require that participants enter their email address before they can download their results. You can use a tool like Qzzr to do this.

Encourage customers with a daily deal

Daily deal sites can be useful for retail or local service businesses. Offer your discount through the site for a limited time and ask anyone who wants to grab the deal to provide their email address in exchange.

Adding links to the signatures of your employees

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you’re already in a natural email conversation with them, subscribing to more emails can be a natural next step.

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