WEARING WALT DISNEY’S ENTREPRENEUR HAT

Barely fifteen hours ago, Walt Disney had been in the news for increasing its bid for the bulk of Twenty-First Century Fox Inc’s coveted media assets to $71.3 billion and sinking Comcast Corp’s $65 billion offer. If Comcast would ever want to sit at the top of this bid, it will be willing to offer 15% more of what Walt Disney has offered. It is important to note that Twenty-First Century Fox Inc is home to well-known television shows such as X-Men superheroes and The Simpsons. 

This entertainment empire which is one of the biggest wonders of the global entertainment industry was the dream of a struggling lowly animator with very little money cartoonist. Did he have an inkling that the thought of bringing a mice to life would have created what Walt Disney is at present? It is pretty to safe to say that he saw that coming when he affirmed;

All our dreams can come true if we have the courage to pursue them.

Disney business is stretched across theme parks, resorts, movies, TV programs, characters, games, videos, music and has lessons that will be beneficial to your startup:

Your business idea is not seated on a throne in Mars 

That mega-million idea is looking in your face and saying “Here I am, let’s get started.” The Animation company was brought to the limelight by the creation of the character, Mickey Mouse. The irony of Mickey Mouse’s creation is that Walt Disney was in fact scared of mice. However, he pictured mice as sympathetic creatures, despite people being scared of them. I am not a mice lover and won’t believe that but this entrepreneur has definitely made all and sundry fall in love with Mickey Mouse. Your business idea might come from the most trivial or neglected things. Watch out for it.

When your breakthrough is closer, there is a rattle in the nest 

His most recognised brand was created after a stint in France during World War I. It certainly was not a rosy time. Mickey Mouse was conceived in a moment of chaos. As Walt summed up his own personality, “I function better when things are going badly than when they’re smooth as whipped cream.” Which is why he was such a great entrepreneur. There is one word you cant erase from the entrepreneur’s resume and that is tenacity.

Let your business be a solution to societal challenges 

Where businesses were going downhill due to the Great Depression, on one hand, Disney’s studio was becoming a bigger success on the other hand. This is because Disney’s movies provided people with an escape from the crushing poverty and hopelessness that was rampant during that period.

 

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