Questions pop up every day no doubt but there is one question that will troll you as long as your business exists. Irrespective of if you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long-term business. You need to engage in a comprehensive examination of your business that includes evaluating the past, present and future.

Choose a time frame that represents the time required to take your company to the next level of success.

Develop a system for uncovering new opportunities. Take a systematic approach to gather data about trends in your industry or trends in other industries you may want to enter over the long term and make it an ongoing process.

What are your long-term goals or where do you see your business in the next five years? If your answer is a wince or a shrug, it’s time to develop a better business plan.¬†Convert your vision into numbers, such as what revenues are projected to be five years from now. For instance, a hotel would have a long-term objective for the number of properties it will own or manage five years down the road.

Create action plans for each of the projects. Determine, in a broad sense, what needs to be accomplished each year on each of the projects over the time horizon of the long-term plan.




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